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Case Study: The Headline by 74

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74 is delighted to announce the completion of its amenity space designs at The Headline for client Grainger plc. Thenew BTR (build-to-rent) residential development is located in Leeds on the former site of the Yorkshire Post offices and printing works and forms part of the city’s new Wellington Place urban quarter.

The new-build, 18-storey building, with extensive frontage looking directly out over the River Aire, features a stepped design from the 13th to the 17th floor, with parking at below-ground level. The 242-home scheme has been designed by architects The Harris Partnership, with 74’s remit covering the interior design of the 595 sq m ground floor residents’ amenity space – where social areas are combined with a reception area, residents lounge, co-working space, a fitness-on-demand wellness studio and a gym – as well as a 155 sq m ‘Sky Lounge’ on the building’s 11th floor, with private dining room and additional external terrace space.

Brief and Approach

“We were looking to create a stand-out design for the amenity spaces” Bianca Yousef, Associate at 74 said, “that would be notably different from the harder-edged, more corporate feel of the interiors of many of the surrounding buildings. The idea for The Headline was for a soft, elegant and sophisticated series of spaces where residents could work, rest and play, with ideas and inspiration for the design concept taken from the site’s former life as the headquarters of the Yorkshire Post newspaper.” 

Social Spaces Design Treatment

The design treatment for the two amenity spaces was aimed at enabling residents to relax immediately on entering the building and to feel at home. Light, soft tones – a mix of neutrals with feature soft blues and greens for the ground floor and the addition of a strong orange/rust colour in the Sky Lounge – combine to create a striking and fresh palette, with refined and minimal contemporary detailing throughout, as well as strong statement furniture and dramatic feature lighting.

Photography by Gunner Gu with additional images courtesy of Grainger
Photography by Gunner Gu

Bringing the outside in via greenery and natural materials to prioritise resident wellbeing was also an imperative, as were the quality cues provided by the scheme’s materials, which include solid surface finishes, such as beautiful porcelain floor tiles and natural light oak. Brass is used throughout in the scheme’s furniture, lighting and design detailing, with the gold finishes to the scheme’s metalwork creating a welcoming sense of warmth. Fit-out contractor Gariff Construction Ltd, who have previously worked with Grainger, created the scheme’s stand-out bespoke joinery.

The site’s newspaper heritage influence can be seen in the choices of set dressing – from typewriters and a series of eight wall clocks showing the time in major cities throughout the world – through to the influence of printing production rails, whose echo can be seen in the dramatic, curved framework rails 74 designed around the booth and sofa seating in the centre of the ground floor space. Lighter touches reflecting printed text, the formation of lettering and newsroom styling also find their way subtly into the design via the scheme’s wayfinding, which was created by f.r.a. This was complemented by the work of Widd Signs, who fabricated and installed all the enhanced wayfinding, including the main building sign. 

The spaces also feature eight stunning artworks (seven on the ground floor and one in the Sky Lounge), commissioned from artist Michael Murray. The artist liaised with both Grainger and 74 on the artwork brief, so that the final works feature objects relating to the site’s Yorkshire Post heritage, whilst also reflecting the scheme’s colour palette and incorporating subtle typographic and shaping references to The Headline’s identity, Grainger’s history and the Yorkshire Post newspaper

Design Walk-through

The main entrance to The Headline brings residents directly into the ground floor amenity space, where they are welcomed by a receptionist from a curved, bespoke reception desk directly ahead. Residents who want to check in with their post or deliveries can access either letterboxes – in a satin grey finish with engraved gold lettering from the Safety Letterbox Company – or parcel lockers, supplied by Bellsure – both located to the rear of the reception and directly in front of the lift lobby, with 24-hour ease-of-access for residents who want to go directly to their apartments.

Photography by Gunner Gu
Photography by Gunner Gu

Immediately to the left of the amenity space entrance is a glazed, bookable meeting room for the use of either residents or staff, whilst a generously-proportioned back of house and staff welfare area also serves as a work hub for Grainger’s Resident Services team. The meeting room features a pale timber circular table, overhead hanging planting and six Co Chair chairs by Menu in alternating shades of Duckegg and Bluebell in a cord finish and featuring natural oak armrests. The room’s textured blue ‘Hopscotch’ wallpaper is by Tektura Wallcoverings and was chosen for its subtle link to the lines of The Headline’sidentity design, whilst the Shaw Contract carpet in Mirror Grey from the Simply by Nature collection features a similarly ridged-texture finish. Wall lights are In the Sun from DCW Editions.

For those who wish to use the wider amenity space, a central corridor guides residents through the zoned spaces, which include two generously-apportioned social and co-working areas. The first of these, just inside the front of the building on the right, features a six-person co-working table, whilst further seating – brass-framed Agora high stools by Missana with velvet upholstery and a bespoke back cushion – is arranged by the right-side high window together with a marble-effect work surface. A credenza in this section – the Air Sideboard by Design House Stockholm – introduces a rattan weave treatment, used further for furniture and wall panels and two ceiling rafts to the right-side rear of the space.

The central feature booth and banquette seating area on the ground floor features bespoke joinery and plays with height by having lower seating to one side. This seating design is a great example of the scheme’s strong play on geometry, with newspaper production rail-inspired curves to the joinery framework and added texture created by side panelling with a rattan weave finish. The booths are made up of powder-coated metal rails with a warm, gold-brass finish, whilst the bespoke tables incorporate hidden wireless chargers. The seating – with contrasting end material upholstery – is in luxurious soft blue velvet with a piped edge detail. Soft green curtains soften the look of the space and ensure a residential feel.

Furniture throughout, where not bespoke, was sourced by Workform, with the scheme’s planting created by Urban Planters. Flooring is a continuous porcelain tiling – in either a straight or diagonal pattern, depending on the area – with Amtico basketweave flooring used to denote co-working areas, with brass strip edging. Rugs by Ege in Dust Green from the Soft Dreams Lux range feature in the rear lounge area to create a softer note.

Feature lighting throughout is by Enigma Lighting, with M&E specialists Cundall, who designed all of the M&E, working with 74 on architectural track lighting and suspended linear lights. The lighting provides continual high-level visual interest throughout both spaces, with ground floor highlights including brass and globe Florence Pendants by Mullan Lighting and the Lily triple lights on brass arms by Nordlux. The rear lounge space, designed for more purely relaxation purposes, features bespoke low sofas and chairs with a more outdoor feel, including the Colony Lounge Chair by Miniforms and the Cala Armchairs by Kettal. The indoor/outdoor feeling of this space is accentuated by an olive tree feature inset into the centre of the rear table and crowned with a suspended circular light from Enigma Lighting. Bespoke metal weave lights to the left of the space from Enigma Lighting and Take Luck Home Vivid Bird pendants continue the outdoor feel and references.

To the left-side rear of the ground floor space are the Wellness Studio and Gym. The Wellness Studio features wall batons and basket-weave Amtico flooring. Both the Studio and the Gym have full-height mirrors on two sides, as well as oversized glazed doors (glazing by Planet Partitioning) in beige to match the curtain walls with PVD satin brass ironmongery by d line. Fitness-on-demand classes are available in the Studio via a television. Flooring in the gym is a light grey rubber with a speckle finish, whilst all equipment is by TechnoGym and was specified for the scheme by Educated Body. Two large, back-lit circular mirrors also feature within the gym area, whilst voiles along one of the mirrored walls add a soft and elegant note to the space and compliment the brass and beige tones of the adjacent door

Photography by Gunner Gu
Photography by Gunner Gu

On the 11th floor, the Sky Lounge is a vibrant and fun space, featuring bolder colours and brighter fabrics, although clearly linking to the ground floor amenity space via the same finishes family, including brass lighting and framework seats. Amtico basket-weave flooring is also used here, this time with different feature colour sections to demarcate the pool table and fireplace sofa area, which features two facing New York Suite sofas by Saba in Spice orange-rust velvet upholstery. Bright orange fabrics and bolder blues and greens tie the overall look together, including rich blue curtains and a feature bespoke orange baize pool table.

As residents enter, they see the lounge seating area with the sofas directly ahead, backed by a feature fireplace inset into a feature wall of with mint-coloured tiles at the lower level and a large screen at the upper level, surrounded by grey wall tiles with metallic lines at angles, creating an eye-catching geometric pattern.

At the top left of the space is a gaming area with tables for board games, whilst a printed chessboard table is located in front of the fireplace. A feature high-level table for eight is located to the right. To the rear of the space on the right is a refreshment counter with a bronze, mirrored splashback, whilst to the rear on the left is a stunning private dining room and kitchen. The striking wallpaper here in mottled blues is from the Abalone range by Tektura Wallcoverings, whilst the bespoke, ellipse-shaped dining table seats eight and features a veined stone top. Three metal ring globe pendant lights over the dining table are by Homary, whilst other stand-out Sky Lounge lighting includes dramatic Metal Bow Floor Lamps by Beut; the Opal Pendant byEnigma Lighting over the pool table and two sets of Polished Brass Tube pendant lights by E2 Lighting, hung at different lengths set inside two curved-edge joinery ceiling rafts over the high table and games table areas.

Photography by Gunner Gu
Photography by Gunner Gu

Lounge seating, tables and rugs, all suitable for outdoor use, decorate the slim external terrace, encouraging residents to step out and take in the views of the River Aire.


Supplier Team

Amenity Space Design – 74

Building Architect – The Harris Partnership

Fit-out Contractor & Bespoke Joinery – Gariff Construction Ltd  

Bespoke Art – Michael Murray

M&E – Cundall

M&E Sub-contractor – DL M&E Building Services Ltd

Furniture Supplier – WorkForm

Feature Lighting – Enigma Lighting

Wayfinding – f.r.a.

Gym Equipment – Educated Body

Planting – Urban Planters

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